Naomi Lennon.
One of the first creator managers in the world. Fifteen years building creator businesses — from YouTube channels and creator-led brands to bestselling books, IP, and feature film. Today, Naomi runs LENNON — a single brand with two complementary divisions: Lennon Management (creator-facing) and Lennon Global (company-facing).
Naomi Lennon was one of the first creator managers in the world — building creator businesses before the creator economy had a name.
She began working with emerging digital creators at the beginning of the YouTube era, and went on to build creator careers, partnerships, businesses, IP and commercial opportunities across entertainment, media, brands and technology. The early roster included RCLBeauty101 (#1 most-viewed female channel worldwide), The Fine Brothers, Racka Racka and BlackBoxTV.
Lennon Management was acquired in 2019.
Today, Naomi continues to work selectively with creators through Lennon Management, while operating LENNON's broader creator partnerships and advisory business. Recent flagship work includes guiding Betül Tunç of Turkuaz Kitchen through an exclusive Anthropologie homeware collection and a New York Times Best Sellers cookbook with Ten Speed Press.
Brands. Platforms.
Publishers.
- P&G
- Anthropologie
- McDonald's
- PepsiCo
- COVERGIRL
- Ford
- Samsung
- KIA
- Unilever
- Tarte
- AT&T
- Universal Music
- Meta
- YouTube
- Ten Speed Press
- AliExpress
- New Form Digital
- Emergent
In the room while the
industry was being built.
- 2009YouTube Partner ProgramAmong the first creator managers in the world — working with emerging digital creators at the beginning of the YouTube era, before 'creator' was a category.
- 2010Lennon Management — FoundedLaunched the firm. Built an early roster including RCLBeauty101 (#1 most-viewed female channel worldwide), The Fine Brothers, Racka Racka and BlackBoxTV.
- 2016Google Zeitgeist · Great ExpectationsIn the room at Google Zeitgeist — the invitation-only summit where the platforms and operators shaping the next decade of the internet meet.
- 2017Talent goes globalRCLBeauty101 staged at RedBang's World Internet Celebrity summit in China — proof the firm's creators were no longer a US-only story.
- 2018Tiësto · Las VegasOn location in Las Vegas for Tiësto's music video production with Universal Music — the firm crossing fully into the major-label music world.
- 2019Lennon Management — AcquiredLennon Management was acquired. Naomi continued building creator businesses under the LENNON name.
- 2022 —Turkuaz Kitchen · Anthropologie · NYT Best SellersA full creator-to-commerce arc with Betül Tunç — exclusive Anthropologie homeware at Rockefeller Center and a New York Times Best Sellers cookbook with Ten Speed Press.
- TodayCreator management, continuedNaomi continues to selectively represent creators through LENNON MANAGEMENT while leading LENNON's broader creator partnerships business.
On the committees
that decide.
- Committee MemberVidCon Hall of Fame Committee
- PanelistStreamy Awards Blue Ribbon Panel
