Naomi Lennon.
Fifteen years building creator businesses — from YouTube channels and creator-led brands to bestselling books, global partnerships and feature films. Today advising brands, platforms, publishers, AI companies and creator-led businesses on growth, partnerships, creator strategy and commercialization.
Naomi Lennon has spent fifteen years building creator businesses — from YouTube channels and creator-led brands to bestselling books, global partnerships and feature films.
Lennon Management was founded in 2010 and operated as a boutique firm for nearly a decade, building careers for RCLBeauty101 (#1 most-viewed female channel worldwide), BlackBoxTV, Alphacat, Racka Racka, and a tightly-curated roster across cooking, comedy, and culture. In 2019, the firm completed a strategic transaction — institutional validation of the model.
Today Naomi advises brands, platforms, publishers, AI companies and creator-led businesses on growth, partnerships, creator strategy and commercialization — from USA and global offices.
Recent flagship work includes guiding Betül Tunç of Turkuaz Kitchen through an exclusive Anthropologie homeware collection and a New York Times Best Sellers cookbook with Ten Speed Press.
Brands. Platforms.
Publishers.
- Meta
- YouTube
- Universal Music
- Ford
- PepsiCo
- McDonald's
- Samsung
- Anthropologie
- Ten Speed Press
- Emergent
- Tarte
- Covergirl
- Unilever
- KIA
- AT&T
- AliExpress
- New Form Digital
- Brevo
In the room while the
industry was being built.
- 2009YouTube Partner ProgramAmong the first managers in the YouTube Partner Program at its inception — signing creators when 'creator' wasn't yet a category.
- 2010Lennon Management — FoundedLaunched the firm. Built the early roster: RCLBeauty101 (#1 most-viewed female channel worldwide), Alphacat, Racka Racka, BlackBoxTV.
- 2016Google Zeitgeist · Great ExpectationsIn the room at Google Zeitgeist — the invitation-only summit where the platforms, brands, and operators shaping the next decade of the internet meet.
- 2017Talent goes globalRCLBeauty101 staged at RedBang's World Internet Celebrity summit in China — proof the firm's creators were no longer a US-only story.
- 2018Tiësto · Las VegasOn location in Las Vegas for Tiësto's music video production with Universal Music — the firm crossing fully into the major-label music world.
- 2019AcquisitionStrategic transaction — institutional validation of the model. Lennon continues as principal of the advisory practice.
- 2026Creator Strategy & PartnershipsToday: a global advisory practice serving brands, platforms, and operators across APAC, Northern Europe, and the United States.
On the committees
that decide.
- Committee MemberVidCon Hall of Fame Committee
- PanelistStreamy Awards Blue Ribbon Panel
