A selection of the creator engagements that defined the firm — talent careers, retail collaborations, scripted production, books and IP across fifteen years of the creator economy.
Built a full creator-to-commerce arc with Betül Tunç of Turkuaz Kitchen — an exclusive Anthropologie homeware collection at Rockefeller Center and a New York Times Best Sellers cookbook with Ten Speed Press.
Signed Rachel Levin as a teenager and built one of the most loyal beauty communities on the internet — flagship brand partnerships with Tarte and Covergirl, and her own cosmetics line, RCLÓ Cosmetics, taken to retail and events.
I discovered the brothers and got them brand financing to develop their filmmaking — commercial work became a pathway into feature filmmaking.
Represented Benny and Rafi Fine as they scaled the React franchise into one of YouTube's most-watched formats and one of the earliest creator-owned studios — a template for the creator-as-studio model.
Executive produced Tony Valenzuela's BlackBoxTV with New Form Digital — a creator-led scripted anthology that pre-dated the streamer push into creator IP. A blueprint for premium digital programming from one of YouTube's original horror auteurs.